Showing posts with label Van Dammage. Show all posts
Showing posts with label Van Dammage. Show all posts

Monday, July 4, 2016

Universal Soldier Saturday: The Return & Regeneration

After revisiting 1992's fantastic Universal Soldier a couple of weeks ago to prepare for Roland Emmerich and Dean Devlin's Independence Day: Resurgence, I had the hankering to check out the further adventures of Luc Deveraux and Andrew Scott in what is one of the most unlikely franchises in film. Jean-Claude Van Damme has probably spawned the most number of sequels that he does not appear in of any star in history. Bloodsport, Kickboxer, Universal Soldier and Timecop have produced 11 further chapters not featuring the Belgian. Of course the original Unisol is a classic example of it's time and studio as the 90's were the golden age of big screen muscles, machine guns, martial arts and one liners. Carolco, the studio behind action blockbusters Rambo: First Blood, Part II and Terminator 2: Judgement Day, gave Jean-Claude Van Damme his first studio push with his biggest budget to date and a prime summer release date. Emmerich and Devlin crafted a handsomely produced chase flick with big stunts, guys, action and explosions. Both JCVD and Dolph get to shine as Van Damme's innocent yet wounded inner strength shines and Dolph's crazed Sgt. Scott is arguably his best performance to date. Released in July of 1992, Unisol would give Van Damme his largest opening up to that time and gross over $100 million worldwide.

In August of 1999, the high school version of myself went to see Universal Soldier: The Return, contributing to a weak $4.6 million opening weekend on it's way to a tepid $10.6 million total, about what the first film opened with 7 years earlier. It would ultimately be Van Damme's final headlining theatrical release. Upon re-watching, The Return comes off cheap, low brow, hokey and near chauvinistic with women being tied up, their boobs leered at, strip club fight scenes and the like. Bad heavy metal music accompanies every action scene and there's just not much class throughout. Story wise not a lot makes total sense as Luc is now a human after being an original Unisol, training a new army of them that are bigger, faster and stronger but not quite under control. Oh and he has a daughter. But for everything that doesn't compare to the original film, The Return manages to be an exciting flick with top notch action. Legendary stuntman Mic Rodgers directs for the first time and fills the 83 minute running time with flying jet skis, exploding trucks, huge guns, lots of scraps and plenty of Van Damme kicking. The Muscles From Brussels looks good and healthy here, brawny and muscular while still athletic as he jump kicks villains Bill Goldberg and Michael Jai White. His performance isn't quite as emotional or nuanced as the first film with a lot more flailing and mugging. While the original Unisol had a tacked on guitar heavy yet lyrics challenged credits song by Ice T's led Body Count complete with a video featuring Van Damme and Dolph, The Return sees Van Damme hanging out with Megadeth for their track Crush'Em.

Ten years later, Sony released Universal Soldier: Regeneration, an anomaly of the Direct To Video factory that stood out as a hands down excellent film. Rising from the ashes of jettisoned project The Smashing Machine, Van Damme returns in a reduced role as rehabilitated Universal Solider Luc. The main story involves the Unisol program going rogue with New Generation Units being used to kidnap the kids of local politicians and threatening to blow up Chernobyl. Whereas The Return lined up entertaining athletes like Goldberg and fitness model Kiana Tom along with martial arts expert Michael Jai White, Regeneration recruits MMA fighters Andrei Arlovski and Mike Pyle. John Hyams directs the unnerving affair filled with havoc, great action, stunts, explosions and a level of brutality that still shocks years later. Shot digitally, it's a bit muted and kind of blurry at times but using an abandoned steel mill in Bulgaria, Regeneration oozes a gritty real world authenticity. The flick ain't as fun or goofy as the first two films but instead is a dark and haunting affair. Van Damme, his face haggard and eyes tired, continues to show he can act with his expressions and emotional availability. Dolph turns up late in the film as a clone and gets some very heavy scenes that call back to his excellent and dramatic work in the first film. There's an eerie, John Carpenter-esque vibe to everything down to a low key, synth based score. I'd be interested to see what Hyams could do with a decent budget and strong script.

Next up, the most recent chapter in the series, 2012's Day of Reckoning. I wonder if the Van Damme and Dolph Lundgren-less Showtime TV films are on YouTube...

Sunday, May 29, 2016

Van Dammage: Day of Days II

As you should have gathered by now, it's been a long few weeks and months with my office project finally being completed but there's still lots to do. Many days I didn't feel like I could get ahead and just this week I to pop in at 11:00 PM and be back at 5:00 AM. An end of day meeting invite turned out to be a ruse as I walked into a room and there he was, again, the one and only JEAN-CLAUDE VAN DAMME. With him was long time assistant Kathy and a man I recognized instantly as Kamel Krifa, a childhood friend of JCVD turned actor, trainer and choreographer who popped up as the bartender in Double Impact ("just the way you like it boss, very hot") among many other flicks as well as a young fit, tattooed covered gentleman who handles the social media. I was totally surprised, thinking I'd walked into and interrupted a meeting but it was all planned in a wonderfully thoughtful gesture after some very long weeks.

Mr. Van Damme rose to his feet to shake my hand, at first looking a little tired and mentioning the photos we took the last time we met. We chatted about his recently wrapped Amazon show from Ridley Scott and Peter Atencio, how he had just flown in and was dead tired at the Hollywood Keanu premiere and how they wanted him to play a passive trainer in the Kickboxer remake which he said he couldn't so they added some unique fight scenes. A September release is in the works but JCVD is not involved with the currently shooting part III. By now Van Damme is coming to life, animated, smiling and joking around as he playfully pulled my sleeve up, complimenting my chest and biceps. For a guy who is world famous, arguably the most well known person from an entire country, inspired millions to follow their dreams and hit the gym, Van Damme is very funny, humble and makes you feel at ease nearly immediately.

Now it's time for some photos and knowing JCVD's talent as an artist, I suggest he sign the social wall which leads to a doodle of a muscular man performing a jump kick. We joke about Stallone and Seagal, Van Damme does a hilarious impression of Stallone, and then strips off his sweater and tells me we have to roll our sleeves up to flex. But holy cow are his arms ripped and I did not want to try and compete so I played up the "whaaaa" factor instead. We take lots of photos messing around, in the karate "on guard" position then bring in the rest of the team to take some funny group shots. A giant teddy bear had caught Van Damme's eye and he ran over to take some more hilarious photos.

People in the office are drifting over wondering what the heck is going on because we were having a little party. I chatted with Kamel a bit who was super cool as we talked Double Impact, my screenings with Sheldon Lettich, him knowing Jean-Claude since they were teens, how he ended up in Los Angeles, popping up in Under Siege and working choreography with Seagal and his death scene in Maximum Risk. I look forward to doing a full interview with him in the future.

I had now had my second once in a lifetime encounter with the second most influential man in my life behind my father, several dozen photos and a beaming smile that would last until the next day. It was a firm reminder to keep pushing, keep training, keep smiling and of course, keep it #MEGAPOSITIVE.

Wednesday, April 13, 2016

Van Dammage: LAX

 
"Excuse me, excuse me! I'm more famous! I'm Jean-Claude Van Damme!"
     -JCVD at LAX

Jean-Claude Van Damme is back! In Los Angeles that is. Paparazzi caught the bulging Belgian at the Los Angeles International Airport last weekend as the Muscles From Brussels returns from a few weeks of traveling abroad to the likes of Romania, Israel and London. While out on the planet, Van Damme shot a new series of commercials for Coors Light, checked out a soccer match and did some soul searching after the horrific terrorist attacks hit his home country. Back in LA, Van Damme is scheduled to start shooting his new Amazon show from Ridley Scott where plays a heightened version of himself that travels the world as a hit man moonlighting as a movie star. Seemingly in good spirits, Van Damme joked with the paps, threw a kick and comically knocked a cigarette out of his assistant's hand while trying to get out of the airport. On Sunday night, Guardians of the Galaxy and Jurassic World's Chris Pratt won an award for Action Performance, giving props to Arnold, Sly and JCVD among many others.

Tuesday, March 22, 2016

Van Dammage: JCVD & Behind Closed Doors

 
"It's hard for me to judge people and it's hard for them not to judge me. Easier to blame me."
     Jean-Claude Van Damme in JCVD

In addition to showing my friend around town, he had the hankering for watching JCVD after seeing a flyer hanging on the wall of my den. You don't have to ask me twice so in went the DVD. The 2008 pseudo-documentary tells the tale of JCVD (Jean-Claude Van Damme), an alternate version of the high kicking international movie star who is struggling to make movies, losing a child custody battle and nearly broke. Heading home to Belgium to relax, he's caught up in a Post Office/Bank robbery and is thought to be one of the perpetrators. It's like Al Pacino's Dog Day Afternoon but with less drama and a few more kicks. The Mabrouk El Merchri directed and co-written with Frederic Benudis, Frederic Taddei, Vincent Ravalec and Christophe Turpin film feature several highlight scenes like a one take opening action sequence, Van Damme tiredly kicking a cigarette out of a hostages mouth, a six minute personal monologue to the camera and a dream sequence that includes a roundhouse kick to the face, low fives and flexing. With moody lighting and a rich, dark palette, JCVD is visually striking as it is emotionally. Van Damme speaks mostly French here and showcases his natural charm and sadness throughout. Even though he's covered up for the most of the film, you can tell he hit the gym quite a bit as it's the last time he would be so thick. The film kicked up several excellent reviews from Variety, Time Magazine and fellow actors Robert Pattinson and Nicolas Cage. Scheduled to promote the independent film in America, Van Damme pulled out last minute to take care of a dying dog. Meanwhile, Mickey Rourke gave a less impacting performance in the less memorable The Wrestler but hit the talk and award show circuit crying about his life and got a Best Actor nomination. I truly believe if Van Damme had played the game, he would have been lauded in the same way but for a better and more honest performance. Such is life.

Of course opening the Van Damme bag lead to a few episodes of his 2011 reality show Behind Closed Doors where we follow the globe trotting action star to movie sets and events in Russia, Dubai, Canada, Hong Kong, Romania, Belgium and the United States. Looking a bit skinny here, Van Damme had his heart event during the shooting, the Muscles From Brussels shows us his bi-polar personality as one day he's happy and light on his feet while others he's crying about the state of the world and all skies are gray. But it's still a fun watch as his natural sense of humor and interesting outlook on life is on full display. You also see his love for dogs as he rescues one in Romania and we see his canine sanctuary in Belgium. The show was taped pre-Expendables II so you get on-set accounts of flicks like Weapon aka Assassination Games, Dragon Eyes, Napoleon 3D and a Gilette commercial. Van Damme regulars like Scott Adkins, Ernie Barbarash and Sheldon Lettich make appearances as well. Long suffering, twice married wife Gladys is featured throughout, anchoring the show as she recounts their courtship, divorce, his addiction problems and trying to raise their kids outside the craziness of Hollywood.

Friday, January 8, 2016

Van Dammage: New Year

It feels a bit surreal that I met my unofficial official life coach Jean-Claude Van Damme a couple of weeks ago. On New Years Eve a friend texted to tell me that I was on his Instagram, the popular app where people share photos and stories owned by massive social network Facebook. I'm not active on the platform at all but there I was, chilling in black and white with the Muscles From Brussels himself. It was a nice surprise that softened the blow of dropping several several dollars on my car for repairs. Sitting back with a Jameson Mule I pulled out the Sheldon Lettich signed Double Impact promotional flyer to put alongside my personalized photo of JCVD for a nice social media moment to ring in 2016. While a television show with Ridley Scott is in the works and the proposed Antwerp heist flick seemingly on hold, Mr. Van Damme was last seen riding a hoverboard and cleaning up the house.

Happy New Year, let's keep keeping it #MEGAPOSITIVE.

Wednesday, December 23, 2015

Van Dammage: Day of Days

Today started off quite well, I hit the gym then finished Arnold Schwarzenegger's amazing autobiography Total Recall before 7:00 AM. The office was unsurprisingly quiet before Christmas and then it happened, Jean-Claude Van Damme, his mother Eliana, longtime assistant Kathy and a big golden dog walked in. I was aware that our office handled The Man's Facebook and Instagram accounts where he has amassed a whopping 17 million fans, good enough to best the likes of Johnny Depp, Jennifer Lawrence, Arnold and Mark Wahlberg on the platform. I then had the opportunity to meet The Muscles From Brussels who looked trim and vascular in dark jeans, a skin tight black shirt and JCVD emblazoned cap. I had met Kathy at various events in the past like The American Film Market and on The Expendables II black carpet. Mr. Van Damme was great, full of energy, gracious and immediately commented that I was in shape (Jean-Claude Van Damme just told a former chubby kid who started working out after seeing his movies he was in shape, full circle, Rambo style). Of course I told him he was an inspiration which made him laugh. After a quick introduction to his visiting mother from Belgium, I learned father Eugene Van Varenberg is in town as well. I meant to ask if Van Damme's statue was close to their home but blanked.

I asked if it would be ok to take a photo and Van Damme said it would be his pleasure. Like the ball of energy we all know and love, we proceeded to do a thumbs up pose then he told me to take off my sweater so we could flex and pose "on guard" karate style. We sat down to have some fun and take more pics where I asked about his long gestating personal project, The Eagle Path. His eyes lit up and he said it was coming soon, joking how it was so good it hasn't come out for five years. The title will be Full Love. We finished off with some goofy action shots but I'm kicking myself for not asking to do a back to back, Double Impact homage!

By now we had drawn a crowd in the office and someone sheepishly asked for a photo which opened the gates for everyone else watching to get in line. Van Damme was only too happy to oblige and phones clicked away. I asked a co-worker if he'd taken his photo with Van Damme yet and he didn't believe me until I walked him over. You can see JCVD in a test video for Facebook's new Live Streaming feature where he's being shown the way. While I've been in close proximity to Van Damme at the premieres for Welcome to the Jungle and Pound of Flesh, the moment just didn't present itself to introduce myself and be anything more than a face in the screaming crowd. I always thought we would meet in a more intimate setting and I was right. The knot in my stomach didn't subside for an hour after he and his party left but I'm still smiling that after all these years and near misses, it finally happened.

Thank you, Mr. Van Damme for being such an inspiration. They say you're not supposed to meet your heroes and JCVD has been mine since grade school when he and Bruce Lee inspired me to take up martial arts and weight lifting, but he did not disappoint. He even left me a personalized signed photo. Merry Christmas everyone and stay #MEGAPOSITIVE!

Tuesday, December 1, 2015

Van Dammage: Billion Trailer



"So every time you do something, 
you multiply by 8 billion,
and think what it will do to the planet! 
Show my trailer! I love you so much."

Jean-Claude Van Damme on saving the world

Holy shit Jean-Claude Van Damme is awesome. He was recently in the UK for a special black tie event where the Muscles From Brussels talked about his incredible journey through life, took questions and met the fans along with a multiple course dinner and auction of memorabilia.  Word was that JCVD veered away from the typical inspirational stories of his Hollywood career and opted to try and share bits of worldly wisdom from his up and down, rock and roll life. While Van Damme's blend of simple logic meets seemingly incomprehensible philosophical garble can be confusing to the uninitiated, he's one of the most eloquent, funny and smart (versus intelligent) speakers out there. What he says just makes sense while making you reflect. Like his view of being envious versus jealous as one is like looking around you but the other is akin to staring in a rear view mirror and not seeing what's happening in front of you. Or not eating too much meat because animals have eyes and eyes mean they have a soul. Fantastic stuff. On the professional front, a reteaming with Pound of Flesh producer Kirk Shaw and director Ernie Barbarash for an Antwerp set heist flick is in the works as is a potential weekly series for Ridley Scott where Van Damme would play a movie star moonlighting as a spy.

Monday, August 31, 2015

Van Dammage: The One After the Superbowl

 
 "You can't even go to the toilet because they shove a camera up your butt."
Jean-Claude Van Damme 
- On if playing himself would lead to a reality show

Friday night we randomly watched the Friends episode after the 1996 Superbowl featuring a bevy of guest stars including Brooke Shields, Chris Isaak, Julia Roberts and Jean-Claude Van Damme. Shields was having a career lull, Roberts was dating show co-star Matthew Perry and JCVD was still looking for his Hollywood breakthrough after almost doing so with flicks like Universal Soldier and Timecop. In the episode, Van Damme is the star of fictional film Outbreak 2 which features Ross' (David Schwimmer) former pet monkey. Monica (Courtney Cox) has a huge crush on The Muscles From Brussels while Rachel (Jennifer Aniston) has no clue who he is. After Wham Bam charms Rachel, it creates a friction with Monica and the two both end up going on dates with our man Van. Playing himself, Van Damme makes references to threesomes with Drew Barrymore, cracking walnuts with his butt and telling Rachel he thinks she's cute with nary a roundhouse kick or shirtless scene in sight.

The episode was a two-part event for NBC with ad rates going for an astronomical $600,000 per 30 second ad. Their gamble worked as the episode was watched by 52.9 million viewers, by far the most viewed chapter in the show's 10 year history. Shields would go on to headline her own sitcom, Suddenly Susan for 4 seasons, Roberts would rebound from big budget bust Mary Reilly with My Best Friend's Wedding but Van Damme's box office clout slowly diminished with quality efforts like The Quest and Maximum Risk producing middling returns. 8 years later he would play himself on another NBC show, Las Vegas, where he seemingly dies in a movie stunt gone wrong. 7 years after that he would end up letting cameras follow him around the world for reality series Jean-Claude Van Damme: Behind Closed Doors. Reflecting on his experience, Van Damme would state that "Friends was so big at that time and I had been doing low-budget film after low-budget film. Then they asked me to be on the show, but I didn't really know Friends that much. TV is very powerful, people still talk about it. It let me show a different side." Rumor has it that JCVD is considering a television series where he would play a spy posing as an actor.

Wednesday, June 17, 2015

Van Dammage: Eternal

Jean-Claude Van Damme is still in Los Angeles hanging out, going to the gym and setting up his next projects. On the horizon is a potential re-teaming with Pound of Flesh helmer Ernie Barbarash for an unknown project to be shot in JCVD's native Belgium. Then there's the second half of the Kickboxer reboot where Van Damme will now play the trainer to Alain Moussi's Kurt Sloan. The Muscles From Brussels has also completed a small villain role in the Chinese comedy Jian Bing Man which translates to The Pancake Man. Our man Van also popped up on a recent edition of UFC announcer Bruce Buffer's podcast It's Time where the two discussed meeting at a Hollywood club, running into each other at Gold's Gym and Van Damme's take on Mixed Martial Arts. A long time fan of the sport, Van Damme has worked out with the likes of Mirko CroCop and Georges St. Pierre. He's eagerly anticipating the title fight between Jose Aldo and Conor McGregor and thinks they both have the tools to win but challenger McG is just a bit hungrier. 

Thursday, June 4, 2015

Workout of the Day: Van Damme's Heart & Swole

Van Damme is back! Professionally, physically and mentally at least. New movie Pound of Flesh hit theaters and VOD in May, he's in the best shape of recent years and his impending divorce has now been called off. Speaking with TMZ on a near regular basis outside Gold's Gym, Van Damme has discussed life, love and lifting in some great videos.

"Divorce is a word and love is a feeling." Hoping to keep the family strong, support the children and cut down on the world's divorce rate, Jean-Claude and 3rd/5th wife Gladys have decided to work things out. Former bodybuilder Gladys has always been the rock in Van Damme's life, a saint in the eyes of his family and friends.


"Some people take medication, some people go the gym." Of course our man Van has always been an inspiration physically speaking and it's great to see him in terrific shape. Hopefully for a new action packed movie. Training at the legendary Gold's Gym in Venice, Van Damme is looking ripped, vascular and statuesque. Having long advocated a near vegetarian eating plan with lots of vegetables, fruit, pasta and bread, Van Damme eats meat very rarely as animals have eyes hence they have a soul. In terms of reps, JCVD talks light weight and high reps. Like 4 sets of 25 high. Van Damme has always been a very methodical lifter, making each repetition count with slow form and total concentration of exercises like Dumbbell Preacher Curls, Side Lateral Raises, Machine Rows, Shoulder Press and Dumbbell Triceps extensions.

Wednesday, May 13, 2015

Van Dammage: Pain Sweat

 
"But I put myself into a mode of sweating profusely and it was cool. 
It was a good experience. It was painful." 
Jean-Claude Van Damme

The Van Damme media train keeps on chugging along with Red Carpet interviews, e-mail chats and an appearance on Conan O'Brien's late night talk show. Here are some highlights from the week:

- "If you play comedy, it’s the best because it’s no ego, you know.  Like, for example, in an action movie….Expandable, they all want to look better than the other because it’s about action, testosterone  and all that shit. So comedy, more goofy and stupid you are , more you’re winning the case.  And then the crew they have fun.  The lunch is about fun." 

- Our friends over at The Action Elite got to chat with the man in person after the PoF premiere.

- "If you don't I will beat you down...and guess what...he wasn't lying" - Charlie Sheen on at first refusing then accepting a pair of perhaps solid gold sunglasses from JCVD after working together on Dimitri Vegas & Like Mike vs Ummet Ozcan's The Hum music video. Apparently the two had run into one another back in the 90's at several Planet Hollywood openings but never bonded until having a great time on the recent set. Since then the two have become pals.

- On nutrition:
"Training is very important because…Sometimes I smoke a stogie. I don’t drink anymore because there’s nothing to gain in drinking. It’s pure sugar and it makes you think differently.
Everybody can go to the gym. Everybody can lose weight. You have to eat 6-7 times a day. You’re only going to retain only 30 percent of fat and the body will eliminate about 70 percent of fat. If you eat 2-3 meals a day, you eat a lot and the body knows that you will not eat the next hour, so the body will retain 70 percent of fat and will let go 30 percent of fat. I just want to tell the audience that everything is possible with knowledge."

- On Monday night, Van Damme trended on Facebook and the internet after recreating his hilarious drunk dancing and fighting from Kickboxer on Conan. Van Damme had some fun appearances on Conan's show in the 90's and this time out, the silly factor was cranked to 11. Van Damme helped Conan stretch out, talked PoF, the new Kickboxer film and then beat up some stunt guys while showing off his swole-ness, dance moves and a roundhouse kick.

Thursday, April 30, 2015

(Pre)miere: Pound of Flesh w/ Jean-Claude Van Damme

Skin Trade premiere in Hollywood at The Egyptian on Wednesday, 5.6 with Dolph Lundgren and Tony Jaa in attendance and hopefully co-stars Michael Jai White and Peter Weller as well. Awesome. Then the NEXT night, Jean-Claude Van Damme action-thriller Pound of Flesh holds it's premiere at The Grove a few minutes down the street! Mr. Van Damme has been in Los Angeles for a short spell, working out at Gold's Gym, hitting some clubs, supporting animal rights and looking yoked. It seems like all involved are very proud of Pound of Flesh as producer Kirk Shaw and Ernie Barbarash, along with their leading man, are putting in some solid promotional effort. I recently had the opportunity to speak with Shaw and Barbarash, both great guys and true professionals. Be on the look out for those write ups soon.

Pound of Flesh finds Deacon (Van Damme) partying it up in Manilla before he's due to donate a kidney to his niece. But after a night of booze and sex, Deacon wakes up in a bathtub full of ice missing one of his organs. We find out that Deacon is actually a badass mercenary who is ready to exact brutal and bloody justice on his attackers. The flick was shot in China and sports what looks like Van Damme's most elaborate fight scenes in quite some time. Hong Kong producer Mike Leeder brought in real life martial artist and instructor turned choreographer John Salvitti to bring his Flash Point and Special ID brand of realistic, rough and tumble, MMA style fights to the flick. The script by Joshua James is said to include plenty of drama as well and provides JCVD another chance to show off his underrated range that we've seen in J.C.V.D., Until Death, Wake of Death and The Expendables II.

Kirk Shaw has been a prolific producer for quite some time and has worked with the likes of Dolph Lundgren, Steven Seagal and Wesley Snipes in the action world. This marks his first outing with Jean-Claude so here's hoping we'll see another leading man vehicle for our man Van in the near future. Pound of Flesh reunites Van Damme with director Ernie Barbarash for a third time after 2011's Assassination Games with Scott Adkins and 2012's 6 Bullets. So far all signs point to Pound of Flesh being their biggest and best collaboration to date. See ya at the show!

Thursday, March 12, 2015

Van Dammage: Grudges

 
Remember when Jean-Claude Van Damme was in Menlo Park visiting Facebook Headquarters? It may be a coincidence but now you're seeing Brainfail's JCVD Quiz pop up to see what character you are. After answering 10 quick questions, I ended up with Kickboxer's Kurt Sloane as I'm driven by Pride and Revenge! I'll also stop at nothing for loved ones! Sounds about right. "I want you to teach me Muy Thai"...cut to yoked and tan Van Damme kicking a tree and drunk dancing! What a coincidence as JCVD is shooting or about to start on his part in the Kickboxer reboot. He's been looking in great shape recently, feeling alive and hitting the gym in pajama pants, trying to lift buildings and says mentor/instructor Claude Goetz is joining him on set.

If you'll recall, Kickboxer: Vengeance started shooting last year in New Orleans with a cast that includes Georges St. Pierre, Dave Bautista, Gina Carano, Darren Shahlavi (Train in Peace) and martial artist Alain Moussi. The John Stockwell directed, Dimitri Logothetis and Jim McGrath scripted flick ran into financial issues that saw the crew not being paid for their last several weeks of work. That's not exactly unheard of in the independently financed world but it was interesting to see Van Damme's name used to bolster the headlines even though he's not a producer and hadn't even worked on the picture yet. One of the producers strangely took to social media to tell the crew not to talk about it as if he was threatening them for being upset over not being paid...The Thailand portion of shooting looks to be ramping up and IMDb is reporting a $17 million dollar budget.

The trailer for Pound of Flesh, Van Damme's latest headlining actioner hit recently promising a gory and shady mix of organ theft, revenge and salvation set to high kicks, car chases, shootouts and Bibles to the throat on the streets of Hong Kong. Aki Aleong, who played Muy Thai trainer Khao in Van Damme's 1996 directorial debut The Quest, plays an ally. Darren Shahlavi looks like he's playing the main henchman here so be prepared for some high kicking meets rough and tumble MMA style fight scenes. The action and mood of the flick looks solid with Van Damme playing a mercenary type scheduled to donate his kidney to his niece. But after a crazy night out he wakes up in a bath tub full of ice and missing his organ. Teaming up with his peaceful bro, the duo set out to get the kidney back and save the young girl. Even in the short trailer, Van Damme looks pissed, mean and truthful, talking about damning souls to rescue the girl. 6 Bullets and Assassination Games director Ernie Barbarash helms a script from Joshua James. Hong Kong based Dammaged Goods supporter Mike Leeder produced this bad boy and the release can't come soon enough. Big Mike is on a tear as the Mark Dacascos and Matthias Hues (I Come In Peace) lead Ultimate Justice recently finished shooting in Germany.

Speaking of Germany and Van Damme connections, frequent collaborator and Lionheart writer/director Sheldon Lettich along with co-star Harrison Page attended a special event in Kassel to commemorate the release of the Cult Platinum Edition Blu-Ray. A European print was found, cleaned up and screened theatrically with a Q&A with Lettich and Page after. The duo will also be hitting a local comic convention this week.


Monday, January 26, 2015

Van Dammage: American Man

Jean-Claude Van Damme is a citizen of the world.  Spending most of his time in Hong Kong followed by Vancouver, Belgium and Los Angeles, it's been a while since JCVD has been in America.  That all changed these last couple of weeks as he's been spotted around Los Angeles at Gold's gym, been viewing Kickboxer reboot dailies with star Alain Moussi and recently opened up an Instagram account talking to his fans through some hilarious videos.  With much chatter of all the kids leaving Facebook, Van Damme sat down at their Menlo Park headquarters for a quick Q&A that racked up a few thousand questions in less than 30 minutes.

While the Muscles didn't answer much, a few highlights:

 
"Why ask the question, when deep inside you know the truth?" On whether or not he could defeat Steven Seagal in a fight.

"I'm like Chuck Norris, my body repairs like a snake." On if he's ever been injured on set.

"Don't go too low, don't hurt yourself!" On a fan's picture of him emulating JCVD's famous split between two chairs from Bloodsport.

"I just met with the people of Facebook who are going to help me understand how to help even more." On bringing more attention to his work saving animals from the streets, especially dogs.

"Coming soon I will give some great tips which will become automatically lessons and also a way of life if you choose to."  On his current workouts.

"In fact, the first time I saw the movie at the Chinese theater in Hollywood I thought the movie was going to be a catastrophe. I left the theatre and I was so upset. But it worked!! And then I was so thrilled." On predicting Bloodsport's worldwide success and launching his career.

Mentions of next projects Pound of Flesh and Kickboxer and many Thank You to the fans as he wouldn't be where he is today without the audience.  And then he was gone, off to the airport to catch a flight to who knows where.  Even though he hasn't tried to stay in the public eye, Van Damme has amassed nearly 16 million Likes on Facebook, outpacing the King of Kings himself, Arnold Schwarzenegger, whose official FB has over 12 million.

Monday, December 1, 2014

Van Dammage: C'est la Steve McQueen


"He told me you should spend less time training in the gym and more time training your mouth...He believes I have a shot at being not just an action star but a French Steve McQueen!"

     Jean-Claude Van Damme's career advice from director Peter Hyams

After bursting onto the scene with 1988's low budget martial arts cult classic Bloodsport, Jean-Claude Van Damme's starred in a string of cheap, money making beat'em ups like Cyborg, Kickboxer and Death Warrant.  After being paid $25,000 for Bloodsport, 4 years and 6 movies later, he'd land a cool $1 million for 1992's explosive sci-fi tinged thriller Universal Soldier, nearly the budget of of his breakout film.  The sub-$20 million dollar Carolco flick co-starring fellow muscular and kickboxing European Dolph Lundgren was hoped to be Van Damme's breakthrough into the mainstream.  By the early 90's Sylvester Stallone and Arnold Schwarzenegger were firmly ensconced as Hollywood's kings of the action film; with the mysterious Aikido master and supposedly former C.I.A. operative Steven Seagal coming up fast behind them after impressing Hollywood super-agent Michael Ovitz and being backed by Warner Brothers from the get go in handsome hits like Above the Law and Marked for Death.  1992's "Die Hard on a battleship" Under Siege would gross a huge $83 million.  Universal Soldier would open up # 2 with Van Damme's first $10 million dollar weekend on it's way to a respectable $36 million in the states and over $100 million worldwide. 

Long wanting to leave his pure kickboxing image behind, Van Damme followed Unisol with romantic action western Nowhere to Run showcasing a softer, more sensitive side.  Instead of flashy kicks and splits, we got rough and tumble fisticuffs, a motorcycle chase and JCVD hanging out with a widow and her two kids.   Nowhere To Run's $22 million dollar gross would reverse Van Damme's 5 movie upswing.  The Bulging Belgian would make up for Nowhere's lack of expected excitement with Hard Target, an $18 million dollar hardcore action movie from Universal Studios that marked the stateside debut of legendary Hong Kong maestro John Woo.  Armed with a silver shotgun, duel pistols and a horse while rocking a greasy mullet, Hard Target mustered up another $10 million opening en route to $32 million total.  Universal became confident that with a decent budget and promotional push, Van Damme could break the $50 million dollar mark and into the upper echelon of cinematic tough guys.

Timecop, a script by Mark Verheidan and Mike Richardson based on their Dark Horse Comic, became the vehicle meant to push Van Damme into the A-List.  Largo Entertainment funded while Universal handled distribution.  Having long worked with novice directors, JCVD sought out the experienced hand of Peter Hyams, responsible for well received flicks like 2010, Outland and Running Scared but after a few misfires needed a hit.  At first reluctant to meet with Wham Bam Van Damme, knowing him only as a "karate guy", Hyams was won over by the star's personality, charm, sense of humor and vulnerability.  Armed with a $28 million dollar budget, $3.5 going to the star, the Timecop production headed to Vancouver with known and talented co-stars like Mia Sara, Ron Silver and Bruce McGill in tow.  The film opens in a 1994 where time travel is possible.  Cut to 2004 and former Washington D.C. street cop Max Walker (Van Damme) is now a Time Enforcement Commission officer who travels to the past to bring back illegal time jumpers.  After his wife Melissa (Mia Sara) is mysteriously killed in 1994, grizzled, hardened and slightly mulleted 2004 Max faces off with diabolical Presidential candidate Aaron McComb (Ron Silver) who is traveling back in time to raise $50 million bucks for his election campaign.

Like Arnold, the man Van Damme was most compared to early in his career, sci-fi tinged action seemed to work for our guy.  Cyborg, Universal Soldier and Timecop were all notable entries in his career while guys like Stallone hit and missed (Demolition Man was great, Judge Dredd was enjoyable but an expensive dud) and Seagal never even tried.  Timecop would be Van Damme's classiest and most ambitious film to date as we go from the Civil War to 1994 to 1929 and end up in 2004 without missing a beat.  Striving to be accepted by the mainstream as an intelligent action movie, TC kept trademarks like high kicks, splits and a butt shot while mixing in big sets, special FX, explosions and onscreen scuffles involving future guns, knives, wrenches and axes.  Never the hyper physical specimen or oddity Arnold was deemed, Van Damme is a slim yet pumped up 180 pounds in the picture having kept in shape visiting a crowded, downtown Fitness World on a daily basis.  Van Damme's unmistakable French-Belgian accent is commented on but not explained, a possible first as he was born in Los Angeles but raised in Belgium in Kickboxer, from French Canada in Death Warrant, a New Orleans native in Unisol and Hard Target, etc.  With a dead wife as motivation, Van Damme's acting hits new heights along with the budget and his mix of determined duty mixed with sensitive sorrow was a surprise to Hyams.  Some of the science and time travel elements don't quite add up; a painful and harrowing rocket pod ride racing towards a brick wall sends you to the past yet a simple click of a button brings you back to the present.  The end climax kind of slumps as 1994 and 2004 versions of Max battle thugs in and around the house during a rain storm, much of it in the dark as per Hyam's usual under lit D.P. style.

Before the release of the film, Van Damme was confident Timecop would be a hit; believing in the story, dialogue, acting, cast, FX and director.  The once hesitant Hyams described Timecop as a joyous experience and looked forward to working with Jean-Claude again.  Premiering on September 16th, 1994, Timecop would be Van Damme's first # 1 opening, grossing $12 million movie bucks then claiming the top spot in it's 2nd week on the way to a $44 million total and over $100 million worldwide.  Van Damme looked to broaden his image again with the PG-13 rated Street Fighter based on the worldwide video game phenomenon.  While the Christmas of '94 release saw Van Damme collect a career high $7 million dollar salary, the film was destroyed by fans and critics alike and it's box office take was $10 million less than Timecop even without the restricted rating.  Follow up pairing with Hyams, 1995's "Die Hard at the Stanley Cup" action thriller Sudden Death looked once again to put Van Damme into a mainstream affair and while critics were kind, grosses were half of Timecop's.  The Real JC...VD would further take the reigns of his career for his 1996 goodbye to the martial arts genre, The Quest; writing/directing/starring in the 1920's set mini-epic but dwindling grosses saw him going straight to video a few years later. Hyams would hammer out decent if unspectacular thrillers The Relic, End of Days and The Musketeer before crashing with 2005's tumultuous production and big budget flop, A Sound of Thunder.  The duo reteamed for 2013's low budget actioner Enemies Closer with Van Damme playing a violent, over the top, clown haired vegan villain.

Timecop would return as a short lived television series on ABC in 1997 but failed in the ratings resulting in only 9 of the 13 ordered episodes airing.  Van Damme would later call the producers idiots for selling the rights to TV instead of giving him a film franchise.  A direct to video sequel did follow in 2003, The Berlin Decision, starring Jason Scott Lee.  In 2013, it was announced that Timecop would join Kickboxer and Bloodsport as Van Damme less reboots.  The film remains his biggest hit and among his most enjoyable efforts with it's mix of scope, inventive action, story and a surprisingly hot (to 12 year old me) sex scene.

Tuesday, October 21, 2014

Van Dammage: To Be or Be To


"I knew I was going to succeed, and I have got a trick in life. If you can say thank you in advance for something, if you really believe in something then you've got to accept it's done...Be To Have - I am an actor, becoming an actor is just a work, and two: it's already gone, I'm on my way there so Be To Have, we have to think we are that person before becoming successful and saying thank you, in advance, to the Gods of life. So when I came to America and Hong Kong I knew I was an actor and a movie star, even if no one knew me. But I put this in myself and I was acting like I was the biggest star I knew and by doing that you present yourself to people with conviction and slowly it will happen to you."
Jean-Claude Van Damme

And there you have it, the philosophy, along with an extremely hard work ethic and the ability to do the splits, that lead The Real JC...VD to becoming a household name.  Mr. Van Damme celebrated his 54th birthday this past Saturday, October 18th.  I felt a little funny not throwing an office party for the guy as I have done for the last three years complete with champagne, appetizers and a ten-foot Double Impact banner.  Alas, times change.  Today, JCVD is in Turkey to attend a soccer match between Galatasaray and Borussia Dortmund...yeah I have no clue about soccer or futbol but that's cool. 

While 2011's reality series, Behind Closed Doors just started airing in the United States, it's been a little quiet on the JCVD news front.  Action thriller Pound of Flesh is in the can, the tale of a man who attempts to help a woman in trouble and for his efforts wakes up the next day missing a kidney.  Car chases, kicks to the face and shootouts ensue, I'll bet.  Van Damme looked a little thin on the set to which he countered that a real actor would know what a man would look like after losing a kidney.  6 Bullets and Assassination Games Ernie Barbarash directs what looks like a cool action thriller shot on the streets of Hong Kong.  I hope he teams up with a mainstream Asian star in the future a la Jackie Chan, Jet Li or Donnie Yen.  Over the summer, former UFC welterweight champion and Van Damme fan Georges St. Pierre challenged his idol to take the Ice Bucket Challenge to support ALS.  Van Damme obliged, dumping a bucket of ice water on himself in the shower then challenging his three kids.

Long gestating passion project Full Love resurfaced at the Shanghai International Film Festival where JCVD rubbed elbows with the likes of JC Jackie Chan before the gala premiere.  Strangely, reviews and word of mouth from the screening are scarce.  Van Damme has been reediting the movie for years now and added some intense action scenes recently after initial reviews found the film a little too out there for a drama-thriller starring the Muscles From Brussels.  Still no release date on the film though.  In the meantime you can play with your own miniature version of Wham Bam Van Damme in the form of an Enterbay Real Masterpiece statue/action figure complete with 30 points of articulation to recreate his famous split.

Happy birthday, shidoshi!

Saturday, October 4, 2014

Workout of the Day: Van Dammage

With Arnold night, Jean-Claude Van Damme's birthday and An Evening with Carl Weathers stacked up in October, I've got to keep The Pump on to honor my shidoshis.  Of course, JCVD's physicality has been an inspiration to me since I first saw Bloodsport on TBS as a wee lad and continue to admire his dedication to keeping fit through the years without ever veering into fatass-ness a la Steven Seagal or freaky pharmacy cabinet-ness of Sylvester Stallone.  As a teenager, Van Damme was a self described "skinny runt" and was practicing karate for hours a day and running miles upon miles.  That gave him endurance but his coach Claude Goetz instructed the young man that he needed strength and resistance to be able to deliver knock out blows.  By age 18, his father described him as "Tarzan" and the high school drop out soon opened his own fitness mecca dubbed California Gym.  Young Van Damme weighed in at over 200 pounds of well developed and proportioned flexible mass.  Hitting Los Angeles in his early 20's, JCVD worked odd jobs like laying carpet, delivering pizza and driving a limo while training at 4:00 or 5:00AM at Gold's Gym in Venice 4 days a week.

After the success of Bloodsport, Van Damme showed off an extremely beefy yet lean, vascular and defined body in Kickboxer.  I'm sure the sweltering heat and constant sun helped tighten him up while Van Damme said he trained his entire body 3 times a week during shooting.  Throw in hours of martial arts training and choreography, Kickboxer might just be Van Damme at his physical peak.  By the early 90's when Hollywood started calling, Van Damme dropped down into the 170's which was arguably a better fit for his 5' 8" frame but his huge biceps and shredded shoulders were always on display.  Genetically never a mass monster like Arnold, Van Damme was content with building up his own naturally impressive frame with broad shoulders without bulky traps, bulging biceps, clearly identified brachialis, striated triceps, a wide yet not too mountainous chest, chiseled abs and a V taper into a tiny waist.  No chicken legs here either as years of ballet, karate and squats produced muscular quads and a derriere that audiences would be very familiar with.

Training wise, Van Damme approached weights in typical bodybuilding fashion, pairing opposite muscle groups like Chest and Back, Biceps and Triceps, etc followed by cardio and karate.  A typical session during the glory days was said to take upwards of 2-3 hours.  Always one for supersets, a JCVD chest/back workout would usually include Bench Press, Chins, Flys, Rows and Pullovers while arms would get swelled doing Preacher Curls, Dips, Concentration Curls and Triceps Extensions.  Squats, Leg Press and Extensions kept the leggy legs strong while Shoulder Presses and DB Raises kept his delts wide and defined without becoming overly large.  Reps were done deliberately with a controlled tempo to really feel the muscles working.  All that running and karate isn't too easy on the knees so you'd usually find Van Damme on an exercise bike after training or in the morning before breakfast.  On the set of Universal Soldier, Van Damme and co-star Dolph Lundgren each had a trailer gym on location to work out in.  Between takes, they would pump up for the camera much to the timing/logistical nightmare of director Roland Emmerich.  Out in the remote desert on Legionnaire, Van Damme and friend/co-star/kickboxing champ Dida Diafat kept in shape with a makeshift gym consisting of a Chin Up bar, Dumbbells and lawn chairs where Van Damme would perform variations of push ups and dips.  For In Hell, Van Damme could be spotted doing push ups between set ups to keep the blood flowing.  Long has Van Damme teased fans with a workout video that could be done outside of a gym using a few sturdy chairs to assist in push ups, dips and squats along with isometric exercises to work the muscles and heart with no impact on joints.  No sign of it yet though.

Eating wise, Van Damme seems to be one of the lucky few who can partake in a high carb diet and not have it go to his gut.  A big plate of pasta with salmon was a favorite after training meal while simple fare like oatmeal, fruit, lean chicken and protein shakes filled his day.  Taco Bell was a delicacy in his starving days.  In the 2000's, Van Damme went nearly vegetarian and appeared a slimmer, very defined shadow of his former self consuming rice, beans, vegetables and maybe a fish dinner once a week and telling surprised friends he was healthy, not skinny.

On this Saturday morning I continued my Circuit starting day where I got in Kettle Bell Swings, Chins, Push Ups, Machine Rows, DB Pullovers, 1-Arm Preacher DB Curl and Larry Scott JM Press 3 times through followed by forearms, calves, neck, lower back and cardio.  My next workout will be focused on legs followed by a Shoulders and Arms day then starting over.  Sometimes I'll take a day just to do cardio and go for a swim, row, Versa Climb, shadow box, jump rope, etc since all of those work the entire body.

No way will I be giving Carl Weathers a Predator handshake with weak pipes, so keep pumping!

Wednesday, October 1, 2014

Van Dammage: Behind Closed Doors


"I'm tired, I want some rest. I've been doing, how many movies now? I don't even know. I never count them, I never look at them. Been around the world for 20, 30, 40 times...seeing same hotels, getting older with me. They change the wall papers of the room but my face get more cripple..."
     Jean-Claude Van Damme

Believe it or not, a few years ago I was out of work with no clue what was coming next as a random temp job lead to a decent opportunity at a huge corporation for nearly 4 years.  That came to an end and I found myself struggling to figure out next steps.  But for 8 wonderful weeks in 2011, every Tuesday I'd have at least one constant in my life, Jean-Claude Van Damme's reality show, Behind Closed Doors.  Produced for the United Kingdom's ITV4, BCD followed the Muscles From Brussels as he jetted around the world making movies, meeting fans, playing with his dogs and just trying to relax while partying into the wee morning hours, training for a kickboxing match and speaking from his big heart.  Now, U.S. cable network REELZ will be broadcasting the series starting in October, coincidentally the month Wham Bam Van Damme entered the world. 

The first episode finds JCVD visiting a quiet church in his hometown of Brussels, Belgium, discussing the drive that saw him drop out of high school, take up karate, ballet and weights, move to America, struggle and eventually become one of the world's most famous movie stars.  The glory days of his career a distant memory, Van Damme's brand recognition is still enough to keep him headlining movies for the Direct to Video market made in Eastern Europe.  His two kids, Kristopher and Bianca join their famous dad while saving stray dogs.  Van Damme travels to Russia to film a cameo in a 3D comedy based on Napoleon, parties early into the morning then returns to Belgium to see his mother, father and half dozen dogs he's rescued from around the world.  It's a very intimate look into the life of a very famous person known for his professional, self-made accomplishments and personal, self-destructive antics.  After so many years of charming audiences with a boyish innocence mixed with muscular, martial arts fueled mayhem, it might be a shock to casual fans to see the modern Van Damme so sensitive and prone to tears.  But for anyone who has followed the Belgian Bomber through his career, it's that surprising mix of heart and physicality that makes him just a little more interesting than Arnold or Sly.

During shooting of the show, we watch JCVD work on movies like Weapon, Dragon Eyes and Kung-Fu Panda 2 while trying to get healthy for a proposed kickboxing match with Thai Gold medalist boxer Somrak Khamsing.  Not discussed on the show is Van Damme's minor heart attack or complication.  The Muscles From Brussels looks a bit frail in some segments but a hilarious Christmas episode finds him in terrific shape as he puts his family and daughter's boyfriend through a holiday workout.  Van Damme regulars like writer/director Sheldon Lettich, longtime karate coach Claude Goetz along with Bloodsport and Double Impact co-star Bolo Yeung pop up in addition to recent co-stars Scott Adkins and Cung Le.  Action weirdos like me will spot fitness model and martial artist Julien Greaux along with 87Eleven fight choreographer Larnell Stovall training and auditioning daughter Bianca.

Showcasing his still worldwide appeal, Mr. Van Damme travels the globe, hitting up Vancouver, Hong Kong, Los Angeles, Paris, Russia, Dubai, Belgium and more filming cameos, commercials and meeting with local investor types looking to get into the Van Damme business.  During filming, Van Damme had received a request but not a script for Expendables 2 from Stallone and seemed determined to clean up his rock and roll lifestyle to get in shape for the fight to clean up his soul.  Cut to 3 years later, Expendables 2 has come and gone, heck, a third installment was just released in August.  One powerful scene shows Van Damme erupting in anger and sadness when he learns that the producers of the Bloodsport reboot don't want him involved.  That film probably isn't any closer to being produced than it was then. The fight with Khamsing never materialized and Van Damme has kept busy post EX2 with his first foray into comedy, Welcome to the Jungle and starred in well received commercials for Volvo, GoDaddy and Coors Light.  Another reality show, 360 World Tour, was teased but has yet to be broadcast.  Same goes for a years in the making workout video.  As for me?  I'm kicking ass and doing so well I almost can't live with myself.  Wade Garrett style.


Wednesday, August 27, 2014

Van Dammage: Black Black


(roughly translated by a co-worker) 
"Sleepy? Refreshed! Black Black!"
     Jean-Claude Van Damme

Strolling around a Japanese market in Los Angeles today, I came across the usual snacks like Koala Yummies or whatever they're called now, those fruit flavored gum balls that come in packs of 4 in little boxes and of course, the chocolate covered biscuit stick known as Pocky.  Something else familiar yet totally unknown to me caught my eye, a variety of Black Black products.  Originally a gum found in Japan since 1983, Black Black is caffeinated and contains gingko, chrysanthemum flower extract and B vitamins to give you a kick in the mouth and noggin.  Why the heck would I be aware of a product only sold and advertised for in Japan?  Why, like all other things in life, Jean-Claude Van Damme of course!  In the early 90's, JCVD, like many famous in America movie icons, starred in a slew of commercials for the Japanese market.  Contemporaries Arnold Schwarzenegger hocked lunch noodles, Bruce Willis sold Subaru's and Sylvester Stallone displayed the classy side of Ham.  The likes of Mel Gibson, Sean Connery, Brad Pitt and George Clooney have all collected millions while advertising scotch, jeans, watches and more.

Just a week ago, Van Damme's UK only campaign for Coors Light returned with a hilarious, 80's style workout montage complete with uplifting synth score that finds The Muscles From Brussels building an ice castle to try and recapture the ice cold refreshment of The Silver Bullet.  In recent years, Van Damme's garnered more attention for commercials than he has for film roles.  What's not to love?  I'm sure a few days work nets him a hefty paycheck without having to travel for months on a shoot, nobody is asking him to do a press circuit after and there's a guaranteed audience.  Going back to the 90's when Van Damme was at the peak of his box office prowess, overseas commercials saw him karate kicking for energy drinks, joking around for caffeinated gum, smoldering for Versace and charming on behalf of chocolate.  In the 2000's JCVD was kicking fruit for Virgin Mobile, discussing his fondness for Mages in World of Warcraft and doing the splits on top of foam mattresses.  In 2010, Van Damme was recruited by Australia's DVD Amnesty program that offered $5 cash back for unwanted DVD's in a bid to clean up the country's epidemic of stockpiled movies in a series of entertaining spots that showcased a fake serious Jean-Claude getting amped to rid the country of their old movie collections.  A 2011 Gillette spot captures a faux irritated Van Damme recorded without his permission which ends poorly for the cameraman while DASH detergent showed off his funny side and comedic timing while dealing with a touchy feely fan. 

It was only last year that Van Damme experienced a resurgence thanks to his Epic Split between two moving Volvo trucks set to Enya in a spot that has won awards and racked up 75 million views.  Shortly before that it was a series of weirdfunny ads for GoDaddy that featured an out of nowhere Van Damme helping small business owners via playing the bongos, slicing flowers with a samurai sword and spiking his eyebrows.  While Van Damme worked hard to build up his brand and persona, he unfortunately was never able to shed his 90's image of the muscle bound Frenchman showing his butt, kicking people in the face and performing the splits whenever deemed necessary; even if he has matured into the greatest actor from the action star era of the good ol' 80's and 90's.  Without a signature role or franchise a la Arnold's Terminator and Conan, Stallone's Rocky or Rambo or Willis' Die Hard, viewers remember the moves if not the movies when it comes to the world's most famous living Belgian. 

Now at nearly 54 years old, Van Damme's brand of muscular karate grace combined with a self deprecating sense of humor and knowledge of self, along with the ability to still do the splits, is again serving him well as the Volvo ads come off surprisingly thoughtful while GoDaddy is plain goofy and a bit odd.  Like the mid 90's when Van Damme tried to split his onscreen persona in two, giving fans martial arts fest The Quest while trying to move further into the mainstream with guns over kicks action thriller Sudden Death, Jean-Claude Van Damme continues to subtly remind the public why they knew who was in the first place while letting them know he's grown up.